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Press Release

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Opening is planned for the beginning of 2021

Eighth Porsche Experience Centre to be built in Italy

Stuttgart/Padova. The eighth Porsche Experience Centre (PEC) worldwide and the biggest of its kind so far will be built at the “Autodromo di Franciacorta” racetrack in Italy. Work on renovation of the circuit and construction of a customer centre at the 559,000 square metre site is due to get underway still this year. The opening is planned for the beginning of 2021.

“The Experience Centres embody what Porsche is all about: first-hand experience that gets under your skin,” says Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG. “Franciacorta will be a further contact point for customers and fans from all over Europe who want to experience the Porsche feeling for themselves.”

Just a few weeks ago, Porsche opened its second German Porsche Experience Centre at Hockenheimring, while others are located in Silverstone, Atlanta, Le Mans, Los Angeles and Shanghai. Like the existing brand experience worlds, the PEC Franciacorta will also consist of various tracks and a customer centre. The focus will be on demanding driving programmes under highly professional conditions.

Strategically located
Franciacorta is the ideal location for a Porsche Experience Centre, as the existing racetrack can be used as a starting point for the future driving tracks. Furthermore, the region is logistically attractive due to its location in the centre of northern Italy, close to Switzerland and the Garda Lake, but also with good connections to major cities such as Milan, Brescia, Bergamo and Verona. With its wine and food culture, Franciacorta is also a popular tourist destination, especially in summer.


Further information, film and photo material in the Porsche Newsroom: newsroom.porsche.com
Communications, Sustainability and Politics
Corporate Communications
Nadescha Vornehm
Phone: + 49 (0)711 / 911 56025
E-mail: nadescha.vornehm@porsche.de
Text

English (Porsche AG)

English

S19_6332

2019/11/19

    • Company
    • Press Releases
    • Marketing
    • Sales and Distribution
    • Dr. Ing. h.c. F. Porsche AG
    • Porsche Italia
    • Detlev von Platen, Member of the Executive Board, Sales and Marketing

Eighth Porsche Experience Centre to be built in Italy

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S19_6333: Eighth Porsche Experience Centre to be built in Italy's Franciacorta
2019/11/19
    • Company
    • Marketing
    • Sales and Distribution
    • Dr. Ing. h.c. F. Porsche AG
    • Porsche Italia
    • Detlev von Platen, Member of the Executive Board, Sales and Marketing

Eighth Porsche Experience Centre to be built in Italy's Franciacorta

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English
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1) The latest Porsche models are designed to operate on fuels with an ethanol content of up to 10%. Data determined for standard specification and in the NEDC (New European Driving Cycle) in accordance with the Euro 5 and Euro 6 (715/2007/EC and 692/2008/EC) measurement method. The figures do not refer to an individual vehicle nor do they constitute part of the offer. They are intended solely as a means of comparing different types of vehicle. You can obtain further information about individual vehicles from your Porsche Centre.

Consumption figures were obtained on the basis of standard equipment. Special equipment may affect consumption and performance.

2) Versatility depending on the tyre set used.