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2019/11/19 | London, Great Britain | Products | Press Release

Imagination, innovation and automotive power combine in unique art project

Porsche 911 stars in The House by Daniel Arsham at Selfridges London

London, Great Britain. South facing, off-street parking and with a rather impressive view of Oxford Street, London: The House by Daniel Arsham has taken over the Corner Shop space for the festive season at Selfridges department store in the capital. And with a new, artistic interpretation of the Porsche 911 as a highlight of the unique window display, the sports coupé from Stuttgart is underlining its status as a cultural icon.

Inspired by Selfridges’ Future Fantasy Christmas Campaign – which celebrates a modern take on the holiday season – the Corner Shop presentation has been created by artist Daniel Arsham, whose concept re-imagines the family home and a selection of goods to represent the distant future of 3019.

Daniel Arsham is a visual artist and architect based in New York, who has worked with Pharrell Williams, Adidas and Dior. His work revolves around the concept of archaeology and time erosion – taking familiar, everyday objects and transforming them to create other worldly artefacts that could have been discovered on a geological dig decades from now.

“I’ve always wanted to create a functional car that was degraded and eroded, but was still driveable,” says Daniel. “We took the 911 apart and recast all the sections…trying to piece that whole thing back together was crazy.”

“I’ve always taken an approach with my work to try and reach audiences that are somewhat out of the typical art-viewing crowd. It’s about placing artwork in a context that’s unexpected and something people wouldn’t typically find in a place like Selfridges.”

The appearance of the 911 is distinguished by Daniel’s distinctive motif of crystal erosion, and the effect of the unique matte finish white paintwork with clear geometric quartz features punctuating the body panels combine to underline the inner strength of a car that has stood the test of time.

The attention to detail devoted to this special car also includes a custom interior, which has been trimmed in a bespoke, handcrafted cloth material that has been further personalised by the artist. And the fact the car remains fully driveable connects the futuristic art form with the real world in an imaginative style.

The House by Daniel Arsham will be open every day until 5 January 2020, at Selfridges, Oxford Street, London, WC1A 1AB.

The Porsche 911 in detail
First launched in 1963, the Porsche 911 continues to set the standard when it comes to exclusive sporting performance. Unmistakably true to the ethos of Porsche design DNA, the latest Type 992 edition of the iconic coupé arrived in showrooms earlier this year. Intelligent control and chassis components together with innovative assistance systems have led the engineers and designers to balance the benchmark driving experience that the rear-engined sports car is famed for, with the increasing demands of the digital world. Consequently, the new 911 is both timeless and contemporary.

The turbocharged flat-six engine of the 911 Carrera produces 385 PS and can accelerate from zero to 62 mph in 4.0 seconds (with optional Sport Chrono Pack). Where permitted, the top speed is 182 mph. The 911 Carrera 4S develops 450 PS, can accelerate from 0-62 mph in 3.4 seconds (with optional Sport Chrono Pack) and on to a top speed of 190 mph.

Clear design language, unmistakable identity
The exterior design emphasises the leap in performance for the 911. Wider wheel housings arch over the 20-inch diameter front wheels and 21-inch diameter rear wheels. The rear shoulders of the car highlight the slim line centre section. Flush integration of electric pop-out door handles further emphasise the tapered and smooth side contours. The entire outer skin of the body is now made from aluminium, apart from the front and rear bumper sections.

Emphasising the purposeful stance on the road, the nose is 45 mm wider than the prior model and LED headlights with characteristic four-point running lights provide a subtle styling feature. Spanning the width of the rear of the car is a seamless light bar, a now familiar element of the Porsche design language.

The interior is characterised by the clear and straight lines of the fascia design with recessed instruments. The 911 models from the 1970s provided the inspiration here. Alongside the central rev counter – typical for Porsche – two thin, frameless freeform displays supply further information to the driver. The centre screen of the Porsche Communication Management (PCM) is 10.9 inches in size, and can be operated quickly and without distraction thanks to the new architecture. The 911 takes the next step into the future with permanent digital connectivity enabling access to a wide range of functions and services.

The 911 Carrera Coupé range starts from £82,793.00 RRP, and the all-wheel drive 911 Carrera 4S Coupé from £98,418.00 RRP.

Pictures by James Law Photography.

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English (Porsche Cars Great Britain)

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2019/11/19

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Porsche 911 stars in The House by Daniel Arsham at Selfridges London

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