Golden jubilee of Porsche Design founded in 1972 by F.A Porsche
A special 911 celebrates the 50th anniversary of Porsche Design
Porsche AG congratulates Porsche Design on its golden jubilee. Two very special cars are the highlights of the anniversary year: the exclusive Porsche 911 Edition 50Y Porsche Design and a historical 911 S 2.4 Targa from the founding year of Porsche Design in 1972, which has been faithfully restored by Porsche Classic.
Uniting these celebration models is their colour scheme, which, in recalling the legendary Chronograph I designed by Professor Ferdinand Alexander Porsche in 1972, sees both the exterior and the interior dominated by the colour black. Alongside them, Porsche Design is also presenting a new, limited edition of the Chronograph 1 timepiece. The Porsche Museum will also be celebrating the anniversary with a special exhibition, opening on 19 January 2022.
“When you rethink the function of something, the form sometimes emerges as if by itself” – this was how F.A. Porsche described what still inspires the engineers and designers at Porsche Design today. In 1972, he founded Porsche Design with his brother Hans-Peter. The designer of the Porsche 911 envisaged a company that would carry the principles and spirit of Porsche beyond the boundaries of the automobile. Porsche Design has long since become an internationally renowned premium lifestyle brand, known for functional and durable products with a pure design aesthetic.
Exclusive special edition: a modern take on a design classic
Production of the 911 Edition 50Y Porsche Design is limited to 750 cars worldwide. It features numerous styling highlights inspired by the iconic designs of F.A. Porsche. In addition to the all-black exterior, familiar leitmotifs include the classic checked Sport-Tex seat centre panels and the red-coloured second-hand of the Porsche Design Subsecond clock in the Sport Chrono Package, which is standard.
Based on the 911 Targa GTS, the new car is powered by an emotive flat-six cylinder, 480 PS (353 kW), twin-turbocharged, rear-mounted, 3.0-litre engine. Combined with the eight-speed dual-clutch PDK transmission, a maximum speed of 191 mph is possible where permitted. With Launch Control, it can accelerate from 0 to 62 mph in 3.5 seconds. A seven-speed manual transmission is offered as an option. Fuel consumption is 25.0 – 26.2 mpg Combined WLTP (across manual & PDK transmissions), equivalent to 257 – 245 g/km CO2 Combined.
The 911 Edition 50Y Porsche Design is on sale today priced from £144,360.00 RRP and will arrive in Porsche Centres from April.
Customers will also be invited to explore the potential of the new car, and further develop their own skills behind the wheel, by participating in a bespoke driving experience around the unique tracks at the Porsche Experience Centre, Silverstone.
New edition of the legendary Chronograph I timepiece by Porsche Design
Owners of the 911 Edition 50Y Porsche Design can also purchase a special version of a new edition of the legendary Chronograph I timepiece by Porsche Design.
The Chronograph I ‘911 Edition 50 Years Porsche Design’ timepiece is all black in a tribute to the original watch and is thus directly co-ordinated with the paint finish of the car, which honours the same. Subtle features draw clear parallels in the design between car and timepiece. For example, the second-hand within the Porsche Design Sport Chrono dial in the car, uniquely finished in red to reflect that of the original chronograph hand, is again mirrored on the modern interpretation of the watch. Similarly, the tachymeter scale on the crystal ring is a reference to a car’s speedometer, while the pointed shape of the minute hand - which makes it easier to read - hints at the performance concept. Further unique features such as the edition number and wheel-shaped winding rotor further underline the connection to the 911 Edition 50Y Porsche Design.
This very special timepiece is produced in an equally special place; the Porsche Design watchmaking factory founded in Solothurn, Switzerland, in 2014.
Totally unique: a 911 S 2.4 Targa signed by F.A. Porsche
For the past two years, Porsche Classic has been working on a unique project to celebrate 50 years of Porsche Design. A 911 S 2.4 Targa from 1972, the year Porsche Design was founded, has been restored for the anniversary.
“The vision was to produce a historical counterpart to the new 911 Edition 50Y Porsche Design,” explains Ulrike Lutz, Head of Porsche Classic. “With the aid of the new Sonderwunsch (Special Wishes) programme, we were able to implement the idea of a unique pair of vehicles. The job of the designers and works restorers was to carefully transfer the specifications of the new car to the classic.”
The base vehicle, a 911 T 2.4 Targa from 1972, was in a poor condition and was missing some parts. While this would normally be a tricky start to a restoration project, on this occasion it wasn’t important for the planned modifications. The Porsche Classic experts completely upgraded the engine and chassis to the spec of the S version. The top-of-the-range model in its day, it has a cylinder capacity of 2,341 cc, a power output of 190 PS at 6,500 rpm, and features mechanical fuel injection.
In tribute to Ferdinand Alexander Porsche, this one-of-a-kind vehicle is finished in the same colours as the legendary Chronograph I watch that he designed in 1972, with black dominating both the exterior and interior. Classic side stripes with a Platinum satin finish and integrated Porsche Design lettering adorn the flanks. As a special highlight, the Targa roll bar has also been lasered in a Platinum satin finish – a new interpretation of the brushed stainless steel of the original classic model. The Targa lettering is finished in matt black. Like the contemporary special edition 911, the grille on the rear engine cover also features a ‘Porsche Design 50th Anniversary’ badge with a reproduction of F.A. Porsche's signature.
Anniversary products and accessories
Porsche Design is also presenting Limited Capsule Collections in the fashion, shoes and sportswear, luggage and accessories ranges, as well as special eyewear collections to complete the anniversary offer.
About Porsche Design
“Good design must be honest,” F.A. Porsche always emphasised. He designed the legendary Porsche 911 and founded the design studio in 1972. Today, Managing Director Roland Heiler and his team still follow that philosophy. Using authentic materials, they design carefully thought-out, functional and durable products with a purist aesthetic. As the in-house design team of the Porsche Design brand, their inspiring high-quality products include watches, sunglasses, luggage and leather goods.
With locations in Zell am See, Berlin and Ludwigsburg, Los Angeles and Shanghai, the design office also offers its services to international clients. This results in first-class consumer goods, household appliances and industrial products – for example in collaboration with Elan, KEF, LaCie, Morita and Panasonic.
The choice of materials plays a decisive role in Studio F. A. Porsche products. Titanium and carbon can turn them into lifetime companions and add new, unexpected functions. The combination of traditional, honest design approaches with ambitious innovations turns the products into luxury items.
Special exhibition at the Porsche Museum
The Porsche Museum is celebrating the 50th anniversary of Porsche Design with a special exhibition that will run until 11 July 2022. A prime focus will be on the life of F.A. Porsche, his design philosophy and huge creative influence. Exhibits spanning five decades and many product ranges will also be on display.
Symbolising the birth of Porsche Design is the Chronograph I, with two versions of the legendary timepiece forming the centrepiece of the special exhibition. The design concept radiates from this centrepiece through to the other exhibits. These include, for example, the P8478 aviator sunglasses, the Monobloc Actuator chronotimer series with fully integrated stopwatch pushers, as well as the P3613 tobacco pipe and the P9521 mobile phone. Items on display on the balcony of the Porsche Museum include the 993 Speedster owned by F.A. himself – as well as the mid-engined 904 Carrera GTS that he described as his masterpiece. The 1972 Porsche 911 S 2.4 Targa restored by Porsche Classic and the new 911 Edition 50Y Porsche Design will also form part of the special exhibition.