The origin: why Porsche announced an SUV in 1998
June 2000: Porsche employees push a still top-secret model of the Cayenne through the development centre in Weissach.
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June 2000: Porsche employees push a still top-secret model of the Cayenne through the development centre in Weissach.
In the mid-1990s, Porsche had to make a far-reaching decision in order to ensure its long-term economic success. Different vehicle concepts were examined for the ‘third Porsche’. Porsche was also looking for a partner to develop a completely new model. The origin of the Cayenne story.
Stuttgart.
Episode 1 of the series "Porsche Cayenne - 20 years, 20 stories" is now available in the Porsche Newsroom: LinkWeb special in the Porsche Newsroom:
20 years of the Cayenne
20 years of the Cayenne on Social Media:
#C20Y on twitter
#C20Y on Instagram
#C20Y on Facebook
Ben Weinberger
Communications, Sustainability and Politics
Spokesperson Cayenne und Macan
+49 (0) 170 911 2097
ben.weinberger@porsche.deText
English (Porsche AG)
S22_3231
2022/06/14
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The origin: why Porsche announced an SUV in 1998