Stuttgart sports car manufacturer impresses its owners to top customer opinion survey
Porsche takes first place in 2022 Auto Express Driver Power Brands Survey
For the second year in a row, Porsche is today crowned top car brand in the 2022 Driver Power survey, placing it first in the manufacturer table of the annual review of UK car owners’ opinions published by Auto Express magazine.
The Stuttgart sports car manufacturer scooped a total score of over 90 per cent and ranks first among 29 brands. True to its goal of building the sports car in each market segment, the German marque was top of the class in the ride and handling category according to the research findings.
“With everything from hardcore road racers to practical four doors now in its range, Porsche impresses right across the board in our Brands Survey,” commented Steve Fowler, Editor-in-Chief, Auto Express.
“Classic Porsche strong points make a great showing here, with top ratings for exterior, ride and handling, reliability and infotainment. A few highlighted areas within these categories that owners really rave about include exterior styling and finish, steering and braking responsiveness, road handling, driving pleasure and overall build quality. Unsurprisingly, Porsche also scores very well for its legendary engines and gearboxes. Overall, the brand paints a very strong picture and it is a worthy winner for 2022.”
“My colleagues in Porsche Cars GB and in the network of Porsche Centres can take great pride from this Driver Power result, and especially to repeat the result from last year,” commented Sarah Simpson, CEO, Porsche Cars GB. “The teams in Germany will also be honoured to see their hard work rated so highly by owners, and can be proud of their contribution to the design and engineering of our sports cars.
“Owning a Porsche is the fulfilment of a dream for many people. And we are dedicated to continue delivering to our customers a memorable Porsche product and brand experience.”
Porsche Cars GB is the manufacturer’s fourth-largest market globally. Sales in 2021 totalled 14,017 in the UK and Ireland, with the all-electric Taycan being the top seller.
The popularity of the Taycan demonstrates the progress of Porsche on its path of electrification. In parallel, the 911 sports coupé continues to lead its market segment, with models like the 911 GTS and GT3 offering broad appeal to enthusiasts of high performance road cars.
Devised and curated by the top-selling weekly motoring magazine, Auto Express, Driver Power is the most comprehensive and trusted survey into car ownership. Over the past 20 years, more than half a million car owners have completed Driver Power, giving their feedback, perceptions and insights to car makers on what life on the road is really like.